by Rick Miller | Sep 24, 2026 | FORTIFIED construction, FORTIFIED roofing, FORTIFIED roofing construction, FORTIFIED Roofs, Peel and Stick Underlayment, Roofing Underlayment, Synthetic Underlayment
Underlayment is the layer nobody sees. It goes down first, stays there for decades, and gets attention twice: when someone asks what was used, and when water finds a way past the covering above it. In most markets, those moments are straightforward. In high-wind and...
by Rick Miller | Jul 24, 2026 | FORTIFIED construction, FORTIFIED roofing, FORTIFIED roofing construction, FORTIFIED Roofs, Peel and Stick Underlayment, ProtecTite Platinum, Roofing Underlayment, Shingle Pro, Synthetic Underlayment
When the weather forecast threatens a delay or a steep-slope project demands faster coverage, roofing contractors need materials that work with their crews, not against them. The transition from traditional asphalt felt to synthetic underlayment has transformed the...
by Rick Miller | May 22, 2026 | EpiStik Ice and Water, EpiStik Plus, EpiStik SA-250, EpiStrip, FORTIFIED construction, FORTIFIED roofing, FORTIFIED Roofs, Peel and Stick Underlayment, ProtecKote, ProtecTite Platinum, Roof and Deck Coating, Roofing Underlayment, Synthetic Underlayment
Roofing approvals used to be a background concern. Something you confirmed once and filed away. That era is over. In high-wind zones, coastal markets, and storm-prone regions across the country, building inspectors are scrutinizing product documentation more closely...
by Rick Miller | Mar 25, 2026 | EpiStik Ice and Water, EpiStik Plus, EpiStik SA-250, EpiStrip, Felt Underlayment, FORTIFIED construction, FORTIFIED roofing, Peel and Stick Underlayment, ProtecTite Platinum, Roof and Deck Coating, Roofing Underlayment, Shingle Pro, Starter Roll, Synthetic Underlayment
Storms are not what they used to be. Across many regions, contractors are seeing stronger winds, heavier rain, and more unpredictable weather patterns. What used to be considered a “good roof” is now being tested in ways that push materials and installation methods to...
by Rick Miller | Jan 21, 2026 | EpiStik Ice and Water, EpiStik Plus, EpiStik SA-250, EpiStrip, Peel and Stick Underlayment, Synthetic Underlayment
When the job calls for speed, protection, and long-term performance, peel-and-stick synthetic underlayment can be a contractor’s best friend. But not all peel-and-stick products are built the same—and cutting corners here can lead to big problems later. Whether you’re...
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