by Rick Miller | Jul 24, 2026 | FORTIFIED construction, FORTIFIED roofing, FORTIFIED roofing construction, FORTIFIED Roofs, Peel and Stick Underlayment, ProtecTite Platinum, Roofing Underlayment, Shingle Pro, Synthetic Underlayment
When the weather forecast threatens a delay or a steep-slope project demands faster coverage, roofing contractors need materials that work with their crews, not against them. The transition from traditional asphalt felt to synthetic underlayment has transformed the...
by Kamal Doshi | Jun 25, 2026 | EpiStik Ice and Water, EpiStik Plus, EpiStik SA-250, EpiStrip, FORTIFIED construction, FORTIFIED roofing, FORTIFIED roofing construction, FORTIFIED Roofs, Peel and Stick Underlayment, ProtecTite Platinum, Roofing Underlayment, Shingle Pro, Synthetic Underlayment
Every roofing contractor working in a coastal or high-wind market knows the conversation. Homeowners want better protection against extreme weather, but they are concerned about the upfront cost of an upgraded roof. The solution is no longer just a pitch about...
by Rick Miller | Mar 25, 2026 | EpiStik Ice and Water, EpiStik Plus, EpiStik SA-250, EpiStrip, Felt Underlayment, FORTIFIED construction, FORTIFIED roofing, Peel and Stick Underlayment, ProtecTite Platinum, Roof and Deck Coating, Roofing Underlayment, Shingle Pro, Starter Roll, Synthetic Underlayment
Storms are not what they used to be. Across many regions, contractors are seeing stronger winds, heavier rain, and more unpredictable weather patterns. What used to be considered a “good roof” is now being tested in ways that push materials and installation methods to...
by Kamal Doshi | Feb 23, 2026 | Peel and Stick Underlayment, Roofing Underlayment, Shingle Pro, Starter Roll, Synthetic Underlayment
When roofing professionals talk about quality installs, most conversations focus on shingles or underlayment. But one critical edge detail often receives less attention: the starter course. Installed over the underlayment along the eaves and rakes, the starter course...
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